Media And Consolidation Research Organization (MACRO) Lab
The Media And Consolidation Research Organization (MACRO) Lab is a scholarly community, research lab, and online resource about media ownership for instructors, students, journalists, and citizens. Increasingly, media production is consolidated, financialized, and homogenized.
Two to four corporations dominate in each sector, severely limiting the diversity and democratic potential of our cultural production in film, television, music, news, and publishing. However, there is no easy-to-use, regularly updated, public-facing resource that visualizes and explains this state of affairs. We aim to provide a space that not only addresses the lack of accessible, critical materials about media consolidation, but also operates as a space to speculate and envision alternative media systems.
The MACRO Lab privileges the analysis of diversity, history, power, and complexity in its goal of educating citizens about the democratic dangers of media consolidation.
Dr. Andrew deWaard
Dr. deWaard’s primary research interests are the cultural industries, the political economy of media, financial capital, media authorship, and the digital humanities. He is the co-author of The Cinema of Steven Soderbergh: indie sex, corporate lies, and digital videotape (Columbia University Press/Wallflower, 2013) and his current book project examines the financialization of film, television, and popular music. Dr. deWaard is also the co-founder of cultcap.org, a SSHRC-funded research project that studies stewardship models for independent music.
Dr. Shawna Kidman
I am an Assistant Professor in the Department of Communication at UC San Diego, specializing in media industries. I write and teach about broadcast and cable history, streaming content and digital distribution, copyright law, media audiences, and contemporary issues related to pop culture and society. Most of my research and teaching is about the media business and examines how corporate, legal, and financial systems shape our entertainment landscape. Using business and legal history, communication theory, and cultural studies, I work to contextualize and historicize media texts and practices. In looking at the structural interdependence of different media industries and different media cultures, my works takes a trans-industrial approach to the field of media studies.
Web / Graphic / Data Visualization Designer